Privacy & Security Policy


This Privacy Statement describes the privacy practices of the Marriott Group for data that we collect:

  • through websites operated by us from which you are accessing this Privacy Statement, including and other websites owned or controlled by the Marriott Group (collectively, the Websites);
  • through the software applications made available by us for use on or through computers and mobile devices (the Apps);
  • through our social media pages that we control from which you are accessing this Privacy Statement (collectively, our Social Media Pages);
  • through email messages that we send you that link to this Privacy Statement and through your communications with us online or in person;
  • from third parties such as Authorized Licensees, Strategic Business Partners, Owners and Franchisees, and Other Sources, such as public databases, marketing partners and other third parties; and
  • when you visit or stay as a guest at one of our properties, or at homes and villas offered on the Homes and Villas by Marriott International platform (Homes and Villas), or through other offline interactions (collectively, Property Visits and Offline Interactions).

Collectively, we refer to the Websites, the Apps and our Social Media Pages, as the “Online Services” and, together with the Property Visits and Offline Interactions, the “Services.” By using the Services, you agree to the terms and conditions of this Privacy Statement.

Back to top


At touchpoints throughout your guest journey, we collect Personal Data in accordance with law, and to serve you better. Personal Data is information that may identify you as an individual or relate to you as an identifiable individual:

  •  Name
  •  Gender
  •  Postal address
  •  Telephone number
  •  Email address
  •  Credit and debit card number or other payment data
  •  Language preference
  •  Date and place of birth
  •  Nationality, passport, visa or other government-issued identification data
  •  Important dates: birthdays, anniversaries and special occasions
  •  Membership or loyalty program data (including co-branded payment cards, travel partner program affiliations)
  •  Employer details
  •  Travel itinerary, tour group, or activity data
  •  Prior guest stays or interactions, goods and services purchased, special service and amenity requests
  •  Social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts

In more limited circumstances, we may also collect:

  • Data about family members and companions, names and ages of children
  • Biometric data
  • Financial information
  • Images and video and audio data via: (a) security cameras located in public areas, such as hallways and lobbies, in our properties; and (b) body-worn cameras carried by our loss prevention officers and other security personnel

We may also collect information about your Preferences that we use to make your current and future stays and experience with us more enjoyable, including information about your interests and other relevant information about you that we learn about during your stay. This may also include any likes and dislikes about our services that you tell us about so that we can improve our services, and specific dietary or health restrictions to ensure your wellbeing. We may also collect your “Personal Preferences,” that may include details of your special anniversaries (such as your birthday or wedding anniversary), what type of activities you prefer to take part in when staying with us and your hobbies. Personal Preferences may also include details about who you usually travel with, their relationship to you and your marital status.

If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement.

Back to top


We may also collect “Other Data” that generally do not reveal your specific identity or do not directly relate to an individual. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data. Other Data include:

  • Your browser or device. We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services (such as the Apps) you are using. We use this data to ensure that the Online Services function properly.
  • Your use of the Apps. We collect certain data when you download and use an App, such as App usage data, the date and time the App on your device accesses our servers, and what data and files have been downloaded to the App based on your device number. We use this data to ensure that the Online Services function properly. Our Apps may contain software development kits (SDKs) from third parties which may collect and transmit Other Data to enable various features in the App. We may also collect mobile device advertising identifiers to enhance and personalize your experience and deliver relevant products, content or ads to show you on our Website, Apps or external advertising.
    • Changing Your App Preferences for Collecting Mobile Device Advertising Identifiers. You can set your preferences in our Bonvoy™ Mobile App by logging into the app, going to the “Account” section of the app, select the settings button (circle gear icon) in the lower right-hand corner of the Account section, select your “Communication Preferences” and then, “Offers from our Partners.” In addition, you can reset advertising identifiers or disable them within your mobile device’s privacy settings.
    • Optional App Features. Our Apps may contain optional features made available to developers by the device’s operating system. To improve your experience we may require your permission for the use of your device’s location, camera, or other functions (e.g. using your device’s camera to capture your credit card information). You may choose not to allow the use of such functions, in which case the App features relying on such functions may not be available to you. Go to your device’s settings to manage these permissions.
  • Cookies. We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect browser type, time spent on the Online Services, pages visited, referring URL, language preferences and other aggregated traffic data. We use functional cookies to obtain the data for security purposes, to facilitate navigation, to display content more effectively, to collect statistical data, to personalize your experience while using the Online Services and to recognize your computer to assist your use of the Online Services. We also gather statistical cookie data about use of the Online Services to continually improve design and functionality, understand how they are used and assist us with resolving questions. Advertising cookies further allow us to select which advertisements or offers are most likely to appeal to you and display them while you are using the Online Services. We also use them to send marketing emails and to track responses to online advertisements and marketing emails. You can learn more about cookies at: Open in a new browser tab.
    • Opting Out of Cookies:
      • You can choose whether to accept cookies by changing the settings on your browser or by managing your tracking preferences by clicking on “Tracking Preferences” located at the bottom of our home page. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognize your computer, and you will need to log in every time you visit. You also will not receive advertising or other offers from us that are relevant to your interests and needs. At this time, we do not respond to browser “Do-Not-Track” signals.
    • Third Party Advertising:
      • We may use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access and use the Online Services, other websites, or online services. To serve such advertisements, these companies place or recognize a unique cookie on your browser (including through use of pixel tags). If you would like more information about this practice, and to learn about your choices in connection with it, please visit Open in a new browser tab and Open in a new browser tab.
    • Pixel Tags and other similar technologies. We collect data from pixel tags (also known as web beacons and clear GIFs), which are used with some Online Services to, among other things, track the actions of users of the Online Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Online Services.
    • Analytics. We collect data through Google Analytics and Adobe Analytics, which use cookies and technologies to collect and analyze data about use of the Services. These services collect data regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to‌partners/ Open in a new browser tab and opt out by downloading the Google Analytics opt out browser add-on, available at Open in a new browser tab. You can learn more about Adobe and opt out by visiting Open in a new browser tab.
    • Adobe Flash technology (such as Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies. We collect data through Flash LSOs and other technologies on some Websites to, among other things, collect and store data about your use of the Online Services. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel Open in a new browser tab. You can also control Flash LSOs by going to the Global Storage Settings Panel Open in a new browser tab and following the instructions (which include instructions that explain, for example, how to delete existing Flash LSOs (referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without you being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including those used with the Online Services. For more information, please refer to Open in a new browser tab.
    • Your IP Address. We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Online Services. We also may derive your approximate location from your IP address.
    • Aggregated And Segmented Data. We may aggregate data that we collected and this aggregated data will not personally identify you or any other user. We may also use both Personal Data and Other Data to divide customers into segments, or groups, in order to provide more relevant advertising.
    • Location-Based Services. We may collect the precise physical location of your device by using satellite, cell phone tower, WiFi signals, or other technologies. We will collect this data if you opt-in through the App or other program (either during your initial login or later) to improve special offers and to enable location-driven capabilities on your mobile device. If you have opted-in to share your location, the App or other program will continue to collect location data based on how you chose to share the data.
      • Location Opt-Out: The user can specify via the device’s operating system to always share location, only when the App is in use, or never. If you choose only when the App is in use, we will have access to the data until you log off or close the application or if you use your phone’s or other device’s settings to disable location capabilities for the Bonvoy™ App or other program.
  • Back to top


This Privacy Statement describes the privacy practices of the Marriott Group for Personal and Other Data that we collect through the following:

  • Online Services. We collect Personal or Other Data when you interact with our Online Services, by performing such actions as, but not limited to, browsing, making a reservation, purchasing goods and services from our Websites or Apps, communicating with us or otherwise connecting with us or post to social media pages, or signing up for a newsletter or participating in a survey, contest or promotional offer.
  • Property Visits and Offline Interactions. We collect Personal Data when you visit our properties, Homes and Villas, or use on-property services and outlets, restaurants, concierge services, health clubs, child care services and spas. We also collect Personal Data when you attend promotional events that we host, sponsor, or in which we participate, or when you provide your Personal Data to facilitate an event.
  • Customer Care Centers. We collect Personal Data when you make a reservation over the phone, communicate with us by email, fax or via online chat services or contact customer service. These communications may be recorded for purposes of quality assurance and training.
  • Owners and Franchisees. We collect Personal Data from Owners of Marriott Group branded properties that we manage. We also collect Personal Data from Franchisees of Marriott Group branded properties that are independently owned and operated under a franchise agreement with us. Owners and Franchisees are independent from the Marriott Group. Franchisees include their third party operators and management companies.
  • Homes and Villas Property Management Companies. We collect Personal Data from companies and their service providers who manage Homes and Villas properties, your booking of Homes and Villas and provide additional support to you during your stay at Homes and Villas (“Homes and Villas Property Management Companies”). Homes and Villas Property Management Companies are independent from the Marriott Group.
  • Authorized Licensees. We collect Personal Data from companies when we enter into a license or similar agreement to sell goods and services under a Marriott Group brand (“Authorized Licensees”). Examples of Authorized Licensees include our time share partners, Marriott Vacations Worldwide Corporation and Vistana Signature Experiences, Inc. Examples of other Authorized Licensees include Cruise Yacht Optco Ltd. d/b/a The Ritz-Carlton Yacht Collection, developers of Marriott Group branded real estate and co-branded credit card partners. Authorized Licensees are independent from the Marriott Group.
  • Strategic Business Partners. We collect Personal Data from companies with whom we partner to provide you with goods, services, or offers based upon your experiences at our properties or Homes and Villas, or that we believe will be of interest to you (“Strategic Business Partners”). Examples of Strategic Business Partners include on-property outlets, travel and tour partners, time share partners, rental car providers and travel booking platforms. Strategic Business Partners are independent from the Marriott Group.
  • Other Sources. We collect Personal Data from public databases, joint marketing partners and other third parties.
  • Internet-Connected Devices. We collect Personal and Other Data from internet-connected devices available in our properties. For example, when you connect  a device to the hotel’s internet, a smart home assistant may be available for your use to tailor your accommodations and experience


Get relevant info with

Follow us
Lodging   |   Restaurant   |    Bar   |    Pastries   |    About Us   |    Privacy & Security Policy   |    FAQs   |    Terms & Conditions
Copyright ©2024 Heroes Bend. All Rights Reserved